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AI integration

I add AI to the systems a business already runs: AI sales agents, assistants, CRM integrations and workflows where a person approves what the AI drafts. I work behind feature flags, fail softly at every integration boundary and test against production schemas, so the parts that already work keep working.

What I integrate

  • A CRM connector for an AI calling agent. Every new customer of an AI phone agent used a different CRM. I designed one connector for HubSpot, Zoho and Jobber and delivered the full Jobber integration end to end, so the agent works directly with each business's own customer records.
  • An AI sales agent on a live marketplace. On GWS Connect 24, a B2B wholesale marketplace with real buyers and suppliers, I added a 24/7 AI sales agent, a two-way CRM connection and outreach drafts that a person approves, safely and step by step.
  • Lead discovery with a person deciding. AI lead discovery with a person approving every reply finds small business owners describing problems on Reddit, drafts a reply in the founder's voice and sends it to Slack. It cannot post on its own.
  • An assistant inside a running platform. I added an AI assistant to a healthcare compliance platform that answers questions without ever mixing one client's data with another's.

When the integration is an MCP server

If you want ChatGPT, Claude or your own agents to work inside your product, the right integration is often an MCP server: a controlled set of tools the assistant can call, with your access rules enforced on every call. That is its own service, MCP server development, and AgentlyLeads is the example.

How I keep a live system safe

New AI features ship behind feature flags, so they can be switched off without a deploy. Every call to an outside system fails softly, so a problem on the other side does not break the rest of your product. I test against the real production schemas before anything ships, and outreach the AI drafts for a customer waits for a person to approve it.

Case studies

  • Call Agent AILive

    Universal CRM Connector for an AI Calling Agent

    Instead of writing a separate integration for every CRM, I built one universal connector that lets an AI calling agent work with many CRMs, and delivered a full Jobber integration end to end.

    AI voice and customer service

  • CS2 Technologies productLive

    GWS Connect 24: Adding AI to a Live B2B Marketplace

    AI added to a live wholesale marketplace: a 24/7 AI sales agent, deals sent to the CRM in one click with their activity shown back, and AI that drafts personalised outreach for a person to approve.

    B2B wholesale commerce

  • An AI phone agent company serving small businessesLive

    AI Lead Discovery on Reddit, With a Person Approving Every Reply

    An AI system that reads 56 Reddit communities for small business owners with real problems, drafts a helpful reply in the founder's voice, and sends it to Slack for a person to approve.

    AI voice and customer service · NDA

  • A UK-based cybersecurity and compliance advisory firmDeployed

    From Spreadsheets to a Healthcare Compliance Platform with AI

    A spreadsheet-driven consulting practice turned into a secure, multi-client platform: separate workspaces for every client, one-click remediation plans, ongoing monitoring and an AI assistant that never mixes clients' data.

    Healthcare cybersecurity and compliance · NDA

AI integration · FAQ

Questions people ask first.

Do I have to replace the systems I already use?

No. The point is to add AI without rewriting what works. On GWS Connect 24, a live B2B marketplace with real buyers and suppliers, I added an AI sales agent, a two-way CRM connection and human-approved outreach safely, step by step.

Which CRMs have you connected AI to?

HubSpot, Zoho and Jobber, through one connector design that lets an AI calling agent work with each business's own customer records, with the Jobber integration delivered end to end. I also connected a live B2B marketplace to the AgentlyLeads CRM in both directions.

Does the AI act on its own?

Only within limits set in advance. Outreach the AI writes, such as emails and Reddit replies, waits for a person to approve it, and the Reddit pipeline cannot post at all. Live agents work inside fixed rules: the 24/7 sales agent on GWS Connect 24 never names a supplier or buyer, never quotes a price and hands anything commercial to the sales desk.

Have something like this to build?